It is estimated that women worldwide spend more than $43 billion on fashion-related footwear per annum. It could be much more! A pair of Manolo Blahniks (made famous by the TV sitcom ‘Sex in the City’) can easily cost more than $500 a pair (2007). A one-off pair of designer Gucci Shoes is even more and may reach $6,000 or higher. ‘Celebrity Only – Hand-made’ shoes by London designer Jimmy Choo are alleged to be priced by negotiation only. A pair of regular retail boots sell for more than $800. The 43 billion dollar question is why? The answer lies in sexual attraction.
“US footwear, apparel brands and retailers continued to turn to imports to supply America’s seemingly insatiable appetite for shoes.” (American Apparel and Footwear Association 2007)