Essentially, the above is a play on words but it does demonstrate a valuable point. It’s all about perspective.
Without going into the science of “why”, we have compiled a list of observations about human nature that you might find useful. It is not definitive and of course they are not true of everyone (especially you) – they are generalizations. Undoubtedly people will argue that each human being is a unique individual and that the human spirit and intellect separates us all into “very special people” impossible to categorize and define like this. Well, if this were truly the case we would not have fashion, trends, social groups, advertising campaigns, nations, religions or even shared understanding. Perhaps we wouldn’t even be here.
This is an emotive subject and one about which people lie to each other, and themselves, with regularity. For example, the statement that most people watch people doing stuff with there cloths off would be greeted with the response that this is nonsense. Most people interviewed deny that they enjoy it and denounce those that do. Strange isn’t it then that it remains the most searched for subject on the Internet by a considerable margin. Only Britney Spears used to compete (1997-2003) and some might say – “but it’s one an the same principle?” In 2006 more than 190 million searches were conducted on the word alone and more than a billion searches on associated subjects. When you do the mathematics you realise that it works out to about one out of every three adults and that figure only represents the people who don’t already know where to find it and have a basic understanding of English.
The Internet and the way it provides an understanding of human behaviour and what people search for is a remarkable tool. Thanks to the openness of the search engines and the application of some very simple statistical analysis it is possible to see what interests people at any given time and, because the process has been going on for some years, it is also possible to identify long-term patterns in human behaviour.
For example, in 2006 more people searched for information on horoscopes than they did on Christianity, Judaism, Hinduism and Islam combined.
The truth, however distasteful to some, is that humans have a considerable amount in common with each other. Most of the differences i human behaviour that do exit are the result of social and cultural training and thus become common factors within that culture. Once this is recognised it means that the strategist and tactician can make predictions about how people will behave when faced with a certain set of circumstances. This helps in the selection of the appropriate tactic or perhaps the response to a tactic that is being used by another person.
A word of caution – there will be exceptions. Generalizations are about groups of people – tactics are often about individuals. Specific information about the people with whom you will interact and a detailed understanding their personality is considerably more valuable than any generalization.
It is unlikely that everyone will agree with the following points – that’s human nature – but considerable observation and analysis suggests that they are true most of the time even though they may appear somewhat cynical. They are worth thinking about at the very least.