V FOR VICTORY
With the palm facing forward this gesture is seen as positive and meaning victory. It was popularised by Winston Churchill and other Allied leaders during WWII. During the 1960’s and early 1970’s it became a symbolic gesture of the “alternative” and “anti war” hippie movement and became to mean “peace”. It probably assumed this context because the anti Vietnam war movement believed that peace would be victorious. It was very common to make the gesture and say “peace” at the same time. As time passes and the 1960’s are less relevant to people it is assuming its original meaning again.